Hendrick, Gordon Confirm Three-Year AARP Sponsorship

Filed under: Jeff Gordon, Chevrolet, NASCAR Sponsors, Sprint Cup, Hendrick Motorsports, NASCAR

CONCORD, N.C. (AP) -- Rick Hendrick never panicked as the season stretched on and he still didn't have a sponsorship deal for Jeff Gordon.

Why? Because he always had a contingency plan to fall back on. It gave him the ability to be discerning when it came to the four-time NASCAR champion.

Then came the potential pairing with the AARP Foundation, which began talks on a sponsorship program with Hendrick Motorsports in September. The deal quickly fell into place, and the foundation's "Drive to End Hunger" campaign was announced Wednesday as Gordon's primary sponsor for the next three years.

"We had a deal in our pocket. It was a verbal agreement," Hendrick said of the second suitor, which he refused to identify. "But this one came only faster, quicker and had more potential."

More potential for both sides.

 

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